[Update] One-Way Link Building

One-way links are when a website links to your website, without Exchanging. Google considers this the most authority links, since the website which provides the link does not benefit from it. The more one-way links you have pointing to your website, the better.
One-way links, also known as non-reciprocal link. The more Back links you have, the better your chances of an improved search engine ranking, page rank and link popularity. It is also called as authority links.

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