[Update] What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?

“Now, The Company’s main Marketing Channel is Digital Marketing with a lot of amount investment on Search Engine Optimization (SEO)”

              The process of Generate Traffic for your Website from the “Free”, ”Organic”, “Natural” Search results on Different Search engines like Google, Yahoo, Bing, etc…
 Generally Ranked Highest on the Search engine Result page (SERP).



Variety of Searches in SEO:
  • ·        Images Searches,
  • ·        Video searches,
  • ·        Local searches,
  • ·        Organic Searches


Activities in Search Engine Optimization (SEO):

   There are Two Types of Major Activities in SEO


Typically Search engine optimization Takes times to appear on the top of Search Engine Result Page.




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On-page SEO is the process Optimizing web pages in order to rank and get traffic in search engine result. This type of SEO refers to both content and source code of your web pages.
   
 Major activities:
  • ·                 Keyword analysis
  • ·                          Tools configuration
  • ·                         Robot and sitemap file
  • ·                         Meta elements
  • ·                         Batch Creation
  • ·                         Image Optimization



OFF-PAGE SEO as opposed to the on-page search engine optimization.
  
The process of generating links and also create Backlinks for our Web pages or Websites. Backlinks are the important Factor to Rank higher on Search Engine Result Page.


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 Major Activities of Backlink Creation:
  • ·                                Blog Writing
  • ·                                Guest Blogging
  • ·                               Social Bookmarking
  • ·                               Image submissions
  • ·                              Quora and Forum submissions
  • ·                               Discussion& Comments
  • ·                              Social media sharing
  • ·                              Competitor Submissions


These activities can improve your Traffic and Backlink of your Websites through Organically using Search engine Optimization. 

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